As the former chairman of NABAS for seven transformative years, George not only revitalised a flagging trade association but also challenged and elevated the entire balloon and party industry's standards. His tenure marked a pivotal shift, encouraging innovation and excellence across the board.

George’s dedication to fostering talent extends beyond business operations. As a government-approved business mentor and a graduate in business coaching and mentoring, he has guided countless entrepreneurs towards success. His affiliations with the Institute of Leadership and Management, the Association of British Mentors, and his role as a board advisor at Hertfordshire University Business School, underscore his influence and commitment to nurturing aspiring leaders.